Suggested 4-year Plan
- We encourage you to select your General Education (GE) and minor/second major/Themed Inquiry/Honors program around the plan below. Once you fill your GE classes around your major classes, you will have a better idea of space remaining each semester when choosing your Exploration Focus.
- To be enrolled full time, you must take at least 12 credits a semester.
- In order to graduate within 4 years, we recommend you take 30 credits a year.
- As you select your electives, please review the list of Selected Electives at the bottom of the page.
Year 1
Fall Semester (6-12 credits for major)
- FTV 140 - Introduction to Film and Media Aesthetics, Lecture and Laboratory (3 credits)
- One or more of the following Principles courses*:
- PRA 219 - Principles of Entertainment Marketing (3 credits)
- PRA 230 - Principles of Advertising (3 credits)
- PRA 231 - Principles of Public Relations (3 credits)
Spring Semester (3-12 credits for major)
- FTV 130 - Introduction to Visual Storytelling (3 credits)**
- Any of the Principles courses you did not already take in the fall:
- PRA 219 - Principles of Entertainment Marketing (3 credits)
- PRA 230 - Principles of Advertising (3 credits)
- PRA 231 - Principles of Public Relations (3 credits)
* You must take PRA 219, PRA 230 and PRA 231 during your first year. These courses can be taken in any order.
** You must earn at least a C- in FTV 130 in order to satisfy major requirements. (You must earn a C- or above in all other courses to satisfy major requirements.)
Year 2
Fall Semester (6 credits for major)
- PRA 245 - Research and Strategic Planning for Advertising and Public Relations (3 credits)
Spring Semester (6 credits for major)
- MKTG 305 - Fundamentals of Marketing for Non-Majors (3 credits)
- PRA 371 - Writing for Public Relations (3 credits) or PRA 373 - Copy Writing (3 credits)
Year 3
Fall Semester (9 credits for major)
- PRA 305 - Design Strategy (3 credits)
- PRA 343 - Media Relations (3 credits) or PRA 344 - Media Planning and Buying (3 credits)
- PRA 420 - Producing Commercials (3 credits)
Spring Semester (6 credits for major)
- PRA 370 - Digital Marketing (3 credits)
- One of the following:
- PRA 461 - Case Studies in Advertising (3 credits)
- PRA 469 - Case Studies in Motion Picture Advertising (3 credits)
- PRA 470 - Public Relations Case Studies (3 credits)
Year 4
Fall Semester (3 credits for major)
- PRA 419 - Entertainment Marketing Campaigns (3 credits) or PRA 498 - Public Relations Campaigns (3 credits)***
Spring Semester (3 credits for major)
- PRA 419 - Entertainment Marketing Campaigns (3 credits) or PRA497 - Adv Campaigns (3 credits)***
*** Only one those two courses is required.
Suggested Electives
Two electives (6 credits, 3 credits must be upper division) are required and may be taken in any semester. Electives may be chosen from all PRA courses available. Suggested electives are provided below:
- PRA 271 - Storytelling for Business (3 credits)
- PRA 272 - Student Public Relations Firm (1-3 credits)
- PRA 273 - Student Advertising Agency I (3 credits)
- PRA 274 - Student Advertising Agency II (3 credits)
- PRA 316 - Events Planning (3 credits)
- PRA 345 - Social Media Marketing (3 credits)
- PRA 351 - Business Presentations (3 credits)
- PRA 354 - Sports Public Relations (3 credits)
- PRA 471 - Advanced Public Relations Writing (3 credits)
- PRA 472 - Student Public Relations Firm (1-3 credits)
- PRA 473 - Student Advertising Agency I (3 credits)
- PRA 474 - Student Advertising Agency II (3 credits)
