Each member of the Chapman community, whether they be student, staff, faculty or friend, is a brand ambassador. In order to help our Chapman community understand our brand vision, we have developed these guidelines and resources to lead the way. This is a growing environment of information, so please check back often to make sure you are creating properly branded materials.
We have created this online resource to help organize the wealth of branding and training information in an easily searchable manner.
Strategic Marketing and Communications covers a lot of ground and responsibilities, which is why we have developed out these "Getting Started" lists to help you orient yourself to a specific branding guidelines and systems.
- Strategic Marketing and Communications Structure
- Branding Basics
- Event Planning
- Digital Signage and The CBN
- Mass Email (for Marketing)
- Social Media
While we use the Associated Press Stylebook as our primary guide, there are quite a few Chapman specific styles that we have developed that can be found in this section. Please use this resource when writing for Chapman University. Note: This style guide is not for students, but for Chapman's marketing efforts.