»Guidelines & Resources

Each member of the Chapman community, whether they be student, staff, faculty or friend, is a brand ambassador. In order to help our Chapman community understand our brand vision, we have developed these guidelines and resources to lead the way. This is a growing environment of information, so please check back often to make sure you are creating properly branded materials. 

SMC Knowledge Base » 

We have created this online resource to help organize the wealth of branding and training information in an easily searchable manner. Note: At this time you must be on campus or on a VPN connection to view.

Getting Started

Strategic Marketing and Communications covers a lot of ground and responsibilities, which is why we have developed out these "Getting Started" lists to help you orient yourself to a specific branding guidelines and systems.

Writing Style Guide »

While we use the Associated Press Stylebook as our primary guide, there are quite a few Chapman specific styles that we have developed that can be found in this section. Please use this resource when writing for Chapman University. Note: This style guide is not for students, but for Chapman's marketing efforts.

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To get your marketing project in motion, please fill out the form below. An Account Manager will contact you when received. 

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