The main focus of Strategic Marketing and Communications is to create a unified Chapman brand through strategically crafted words, images, and overall University message. From the logo use on Chapman apparel to the letters written to alumni, each time we represent Chapman is a opportunity to progress the Chapman brand.
The Guidelines & Resources section is specifically setup to centralized all branding information to help non-marketing Chapman members know the rules we have in place to keep our brand strong. As with any growing organization this section is very organic and will evolve as time goes on. Please check back often to make sure you are creating properly branded materials.