»PR Campaign: Illumination Foundation
Build Brighter Futures for Orange County's Homeless
Core Problem: If Illumination Foundation does not raise awareness of homelessness in Orange County and promote the organization as a solution to the problem, then Illumination Foundation will have difficulty cultivating volunteers, advocates, and donors, therefore impacting its ability to continue providing services.
Goal: To increase awareness of homelessness in Orange County and promote the Illumination Foundation as a solution to the problem in order to gain more monetary and in-kind donations, gain student volunteers and interns, and cultivate public support for the organization.
Celia Huling: BA Public Relations & Advertising, 2011
Kimberly Katz: BA Communications, 2010
Janelle Kruly: BS Business Administration, 2011
Charlie McKinnies: BA Communications, 2011
Megan Rutledge: BA Communications, 2010
Christina Tellone: BA Communications, 2010