»PR Campaign: Illumination Foundation

Build Brighter Futures for Orange County's Homeless

Core Problem: If Illumination Foundation does not raise awareness of homelessness in Orange County and promote the organization as a solution to the problem, then Illumination Foundation will have difficulty cultivating volunteers, advocates, and donors, therefore impacting its ability to continue providing services.

Goal: To increase awareness of homelessness in Orange County and promote the Illumination Foundation as a solution to the problem in order to gain more monetary and in-kind donations, gain student volunteers and interns, and cultivate public support for the organization.