Dr. Prashanth Nyer
Associate Professor
The George L. Argyros College of Business and Economics
Office Location:
Beckman Hall 403l
- Education:
- University of Kerala, Bachelor of Science
University of Michigan, Ph.D.
Biography
Associate Professor of Marketing. Ph.D., The University of Michigan, Ann Arbor. Dr. Nyer’s research focus is on consumer satisfaction and other aspects of consumer behavior including attitude change, public commitment, and cross-cultural differences in consumer behavior. He is frequently quoted in local and national publications on matters relating to consumer behavior, and his research has been published in various journals including the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, the Journal of Consumer Marketing, the Journal of International Consumer Marketing and Psychology & Marketing. Dr. Nyer’s teaching interests include marketing management, and advertising management, while his consulting work focuses on measuring and managing customer satisfaction and customer lifetime value. Prior to academia, Dr. Nyer worked in product management in the consumer products and industrial electronics industries.
Recent Creative, Scholarly Work and Publications
-
Nyer, P., & Sinha, C. (2023). The Economics of Residential Solar and Battery Storage: Analyzing the California Public Utilities Commission Decision of December 2022. American Journal of Industrial and Business Management, 13 (5), 418-428.
-
Broughton, John B., Candace E. Ybarra, and Prashanth U. Nyer (2022), The Economics of Residential Solar Panels: A Comparison of Energy Charges for Different Load Profiles, Rate Plans, and Panel Orientations,” American Journal of Industrial and Business Management, 12 (2), February 2022.
-
Ybarra, Candace E., John B. Broughton, and Prashanth U. Nyer (2021), “Trends in the Installation of Residential Solar Panels in California,” Low Carbon Economy, 11 (2), June 2021.
-
Broughton, John B., Prashanth U. Nyer, and Candace E. Ybarra (2021), The Economics of Battery Storage for Residential Solar Customers in Southern California, American Journal of Industrial and Business Management, 11 (8), August 2021.
-
Ybarra, Candace E., Prashanth U. Nyer, John B. Broughton, and Thomas A. Turk (2021), The Economics of Residential Solar and Battery Storage: Analyzing the Impact of the Joint IOU Proposal for Net Metering 3.0 in California, Low Carbon Economy, 12 (4), December 2021.
-
Nyer, Prashanth U. (2019), "The Relative Effectiveness of Online Lecture Methods on Student Test Scores in a Business Course," Open Journal of Business & Management, 7 (4).
-
Nyer, Prashanth U., Candace E. Ybarra, and John B. Broughton (2019), “The Economics of Residential Solar Panels: Comparing Tiered and Time of Use Plans,” Open Journal of Business and Management, 8 (1).
-
Nyer, Prashanth U., John B. Broughton and Candace E. Ybarra (2019), “The Economics of Residential Solar Panel Installations for Customers on Tiered Rate Plans,” Open Journal of Business and Management, 7 (4).
-
Gopinath, M., Glassman, M., & Nyer, P. (2018). The Impact of Multilingual Product Packaging on Readability and Product Evaluation. Journal of Applied Marketing Theory
-
Nyer, Prashanth U., Gopinath, M., & Glassman, M. (2017). The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract. Academy of Marketing Science.
-
Gopinath, Mahesh, Myron Glassman & Prashanth Nyer (2015), “Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging,” chapter in Market Dynamism & Sustainability: Things Change, Things Stay the Same,” Leroy Robinson (Ed.)
-
Dellande, Stephanie and Nyer, Prashanth: "Self-Regulatory Focus: The Impact on Long Term Consumer Compliance Behavior," Management Research Review, vol 36, issue 7, pp 664-673
-
Gopinath, M., Glassman, M. and Nyer, P. (2013), How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging. Psychology & Marketing, Volume 30: Issue: 6, pp 490–500. June 2013
-
Dellande, Stephanie and Prashanth Nyer (2008), "Public Commitment Leads to Weight Loss," Advances in Consumer Research, 36, 643.
-
Dellande, Stephanie and Prashanth U. Nyer (2010), “Investigating the Role of Public Commitment as a Motivator for Weight Loss,” Psychology & Marketing, 27 (1) 1-12
-
Gopinath, Mahesh and Prashanth U. Nyer (2009), “The Influence of Public Commitment on the Attitude Change Process: The Effects of Attitude Certainty, PFC and SNI,” International Journal of Research in Marketing, 26 (1) 60-68.