Kathryn Thibault
- Education:
- University of California, San Diego, Bachelor of Arts
Biography
Kathy Thibault is a 25+ year veteran of the advertising industry, having started her career in Account Planning at renowned creative agency Chiat/Day and the historic Darcy Masius Benton & Bowles agency. In addition, she’s consulted with award winning agencies Wunderman Thompson, David & Goliath, RPA, Campbell Ewald West, The Richards Group, and worked with a wide variety of clients. She has helped influence and inform creative on iconic brands including Energizer, Nissan, In-N-Out, Invisalign, HealthNet, Shell Oil Company, Honda, National Association of Realtors, Invisalign, Zodiac Aerospace, BMW DesignWorks, StarVR, Ingersoll Rand, and Sony to name a few. In short she brings a vast category and brand knowledge to the table ranging from national to regional to local.
She believes in leveraging both primary and secondary research to enhance creative through deep consumer insight and strong strategic direction, achieving distinctive and relevant positioning. She enjoys her role in the adverting process– figuring out how people relate to a brand, product, or idea, then bringing that insight to the creative process. Her approach is methodical, thoughtful, creative, and honest.
Kathy began teaching at Dodge College of Film & Media Arts at Chapman University in 2019 and serves at the faculty advisor for Chapman’s National Student Advertising Competition team.
Recent Creative, Scholarly Work and Publications
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Reviewed and assessed research methodology for an emergent category for Radicle Insights, a research company. My findings were used for PR and marketing purposed specifically for their client, Ryff, a company that utilizes a proprietary "AI technology analyzes any moving image content to provide deep data intelligence about each frame, pin-pointing the emotionally-driven, association-based opportunities to marry brands to content with contextual relevance" (Ryff website).