preheaderMasthead Learning at Chapman
Learning at Chapman
BA Public Relations, Advertising and Entertainment Marketing
Learning at Chapman
BA Public Relations, Advertising and Entertainment Marketing
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Program Learning Outcomes
- Argyros College of Business and Economics
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- College of Performance Arts
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- Fowler School of Engineering
- Fowler School of Law
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- Wilkinson College of Arts, Humanities, and Social Sciences
» BA Public Relations, Advertising and Entertainment Marketing Learning Outcomes
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Students will demonstrate effective written, oral and visual communication skills.
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Students will demonstrate understanding of strategic differences between and be able to compare critically the tactics employed by PR and advertising and apply them within a comprehensive PR or advertising plan.
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Students will be able to critically assess the economics, social, technological, political, persuasive and ethical factors that affect PR and advertising decision-making.
- Dodge College of Film and Media Arts Learning Outcomes
- BA Film and Media Studies Learning Outcomes
- BA Public Relations, Advertising and Entertainment Marketing Learning Outcomes
- BFA Animation and Visual Effects Learning Outcomes
- BFA Broadcast Journalism and Documentary Learning Outcomes
- BFA Creative Producing Learning Outcomes
- BFA Film and Television Production Learning Outcomes
- BFA Writing for Film and Television Learning Outcomes
- MA Film and Media Studies Learning Outcomes
- MFA Film and Television Producing Learning Outcomes
- MFA Film Production Learning Outcomes
- MFA Production Design Learning Outcomes
- MFA Screenwriting Learning Outcomes
- MFA The Showrunner Program Learning Outcomes