»Our Strategic Plan - The Argyros School Value Proposition

Argyros School Strategic Plan

The mission of the George L. Argyros School of Business and Economics (ASBE) is to develop business leaders who create value for their organizations by blending sound economic reasoning and a global perspective with the qualities of individual initiative, analytical skill, accountability, effective communication, and integrity. The Argyros School distinguishes itself by providing students and alumni with unmatched access to exceptional teachers and scholars, a network of top executives, and opportunities for practice-based business education in one of the nation's most dynamic business communities.

The Argyros School is widely recognized as an outstanding institution. As we look ahead to the future, we must leverage our existing strengths to position the Argyros School to compete and succeed at an even higher level in business education. We must: 1. retain and recruit top faculty, 2. attract great students, 3. expand and improve student education and services to transform students into high quality business professionals, 4. place our students in high quality internships and full time careers, and 5. build a prominent reputation in the academic and business communities.

In the fall of 2012, we completed a deep strategic analysis of our progress in these five areas to assess where we should focus our resources to improve on our success to date.  This document outlines our new areas of strategic focus which emerged from this analysis, and the initiatives that we are undertaking within each strategic focus area. 

Our vision for the George L. Argyros School of Business and Economics is to be counted among the 50 best business programs in the country.  To do so we are embarking on a new strategic plan. 

The plan has three key areas of focus, developed based on what we learned in assessing our progress to date.  The three areas are – Program Excellence, Industry Partnerships, and Brand Prominence.

Program Excellence

Program Excellence

Program excellence will begin by creating a full-time MBA program which is ranked among the best in the nation, driven by the following:

  • A new scholarship program – we will support an increase in incoming student quality through new merit-based scholarships.  Higher average GMAT scores, years of work experience, and placement rates will directly impact the classroom experience, and starting salaries.
  • Broader marketing will lead to growth in applications.  Through marketing enhancements (attending more recruiting conferences, international recruiting, more advertising, etc.) we will increase the number of applications for our MBA program.
  • New course offerings will be added to help the Argyros School to become nationally “known for” applied, practice-based business education.  Two new quantitative modeling courses have been added, based on input from the business community.  These will exercise the analytical tools and techniques which are common in the business world today.  We are also adding emphases and electives, based on business community input, which expand opportunities for students to practice what they learn in for-profit and not-for profit businesses.
  • We will also grow our position as a recognized leader in career placement.  We will lengthen the full-time MBA program duration.  This will accommodate the new courses, but also add career placement seminars throughout (industry overviews, resume writing, interview training, etc.) and allow for more internship opportunities.

In addition to the work enhancing our MBA programs, across programs we will continuously improve our curriculum management (a.k.a. Assurance of Learning) processes to provide for ongoing continuous improvement in what and how we teach.

Industry Partnerships

Industry Partnerships

Industry Partnerships involve creating strong 2-way partnerships with several businesses in industries where strong job growth is projected; these partnerships will enhance the application of business concepts for our students across both undergraduate and graduate programs.

  • Students get: classroom visits by company executives, company visits, internships, case studies, consulting projects, fellowships, internships, and full time placements.
  • Partners get: a voice in curriculum development, new/tailored economic forecasts, hosted conferences, executive education opportunities, sponsored research in the industries of focus, and fulfillment of their workforce needs.
  • Our initial focus will be on businesses in 3 industries/sectors: accounting, health care, and finance / real estate; we also will pursue partner opportunities in entrepreneurship and not-for profit organizations, including where they overlap with the targeted industries.

Brand Prominence

Brand Prominence

Brand Prominence means building a strong Argyros Business School brand that is well known nationwide, and include the following:

  • Publish a semi-annual report called the Argyros Brief targeted at our many stakeholder audiences, including employers.
  • Rated #3 by Newsweek Magazine on their Most Beautiful Campus list, we will host regional deans and also academic conferences to showcase both our content expertise and campus.
  • We are making a dedicated commitment to enhanced academic advising for our undergraduate students.
  • Conduct research which advances both our programs and our brand
  • Increase alumni engagement and their pride in our school.

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    Reggie Gilyard
    Dean, Argyros School
    Phone: 714-628-2839
    gilyard@chapman.edu

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