Each member of the Chapman community, whether they be student, staff, faculty or friend, is a brand ambassador. In order to help our Chapman community understand our brand vision, we have developed these guidelines and resources to lead the way.
This is a growing environment of information, so please check back often to make sure you are creating properly branded materials.
SMC Brand Guidelines and Knowledge Base »
Writing Style Guide »
While we use the Associated Press Stylebook as our primary guide, there are quite a few Chapman specific styles that we have developed that can be found in this section. Please use this resource when writing for Chapman University. Note: This style guide is not for students, but for Chapman's marketing efforts.