Learning at Chapman

BA Strategic Communication

Learning at Chapman

BA Strategic Communication

ยป BA Strategic Communication Learning Outcomes

  1. Use communication research methods to gather evidence relevant to organizational goals, use quantitative and qualitative data to inform strategic messages in organizational settings, and analyze the data associated with the outcomes.
  2. Create high-quality, compelling documents which demonstrate ethical use of sources to critically analyze, evaluate, and design messages related to organizational practice that integrate theories of strategic communication.
  3. Design and deliver oral strategic messages supported with evidence appropriate to the topic, purpose, and audience.