Winner:
SweetTreats
SweetTreats is revolutionizing consumer-retailed relationships through dynamic loyalty. Located in Orange County, CA, SweetTreats provides an aggregate dynamic loyalty and rewards program that utilizes near field communication (NFC) technology in mobile phones. NFC technology allows for contactless communication between the user's SweetTreats mobile application on their smartphone and a vendor's point of sale (POS) terminal. SweetTreats' aggregated system will allow consumers to earn and redeem their points across any participating vendors. The SweetTreats mobile application will allow shoppers to earn, keep-track, and redeem their points, as well as provide an element of social media gamification through the sharing of "SweetStatuses", a tiered loyalty program, and recent purchases. The capturing of big data on individual consumer spending habits will allow SweetTreats to provide "SweetAds", mobile advertising services to businesses.
Team Members:
Sean Kitamura, Brent Chow, Sophia Dominguez (not pictured)
An Interview with Brent Chow about SweetRewards
Runner-Up:
Badoonga
Badoonga is an online social event-sharing calendar that connects users to persons and organizations of interest. By taking the real-time promotional and subscription capabilities of Twitter and commingling them with a calendar interface. Badoonga allows you to find out about events ahead of time so you don't miss out. Discover social activities that match your interests, connect with these events and then share them with your friends and followers. Our mission is to allow users to foster awareness and engage their community of followers to discover, connect, and share the upcoming events they care about. Because going places with people you know is more fun!
Team Members:
Charles Lee, Siddharth Ganji, Chris Ramirez
Finalists:
Assetracker
Imagine being an event manager and knowing that the average 25 year old who attended your concerts earlier that your purchased 4 beverages and a hotdog. What if you were able to to target that demographic at the entrance of the event and offer discounts to encourage further spending? Also, imagine as an event manager you have revenue targets for a particular event. Most managers don't know if they have met their revenue goals until after the event. At this point it is too late to initiate an effective marketing blitz. What if you could monitor your revenues real-time and adjust prices or add promotions instantaneously to ensure your revenue goals are met? Assetracker built a cashless wallet and data analytics system making this dream a reality.
Team Members:
Jeff Koenig, Jared Kettler, Augustin Vilchis, Carma Chilleme (not pictured)
Flex Armor
FlexArmor is a cutting edge athletic protection padding company catering to and inspired by our love of sports. Although there are many sports protection products on the market, FlexArmor feels there is a niche for flexible and comfortable padding that is not currently offered. FlexArmor's design targets the needs of current players focusing on flexibility and comfortable without hindering the player's performance. Sales will initially focus on both niche soccer stores throughout the country and online retailers before graduating to big box retailers. FlexArmor plans on outsourcing production, keeping costs low and profits high. Join us on his adventure known as FlexArmor.
Team Members:
Patrick Walsh, William Leek, Micheal Cragin, Asia Vann
TargetMe
TargetMe is a bleeding edge technology company that will revolutionize the $88 billion television advertising industry by introducing personalization to TV advertising. The TargetMe platform will identify TV viewers by connecting with their smart phones and social networks and deliver relevant television advertisements based on viewer's interests and activities regardless of the network or show. TargetMe seeks $250k in convertible notes to develop a prototype.
Team Members:
Perry Stallings
