» William J. Kroyer
Professor, Director, Digital Arts Program

Lawrence and Kristina Dodge College of Film and Media Arts
William J. Kroyer
Office Location:
Marion Knott Studios 360
(714) 744-7654
Northwestern University, Bachelor of Science
"With all these cool digital tools and tricks coming along, the tendency is to get mesmerized by them. The truth is that technology is still just a glorified pencil, something to make a vision with. It is the vision itself that is the master."

So says Bill Kroyer, award-winning director of animation and computer graphics commercials, short films, movie titles and theatrical films. Trained in classic hand-drawn animation at the Disney Studio, Kroyer was one of the first animators to make the leap to computer animation as computer image choreographer on Disney's ground-breaking 1982 feature, Tron. Founding his own company, Kroyer Films, Inc., he and his wife, Susan, pioneered the technique of combining hand-drawn animation with computer animation.

Kroyer's approach is to put the tools and their users to work in service of the story. "It's natural that the toolmakers believe they're the best ones to use the tools, but it doesn't work that way," he says. "You go to hear Rubinstein play, not the guy who made the piano."

Kroyer is also a Governor of the Short Films and Feature Animation Branch of the Academy of Motion Picture Arts and Sciences and also serves as Co-Chair of the Academy’s Science & Technology Council.

Recent Creative, Scholarly Work and Publications
Produced 2D character animated sequence for the live action feature film LUCKY STIFF, directed by Chris Ashley.
Serving as Consulting Visual Effects Producer on the live action film MOKEY KING starring Chow Yun-Fat and Donny Yen. Directed by Doug Lefler.
TV PILOT for THE ADVENTURES OF TAXI DOG. Served as PRODUCER on this 22-minute live action/animated TV Show which goes into series Production in 2011. CINEMATOGRPAHY IN THE DIGITAL AGE. PRODUCER of this public program for the Academy of Motion Picture Arts & Sciences. Sold-out live event that featured top DP's and future technologies.