» Rona Edwards Bloom
Adjunct Faculty

Lawrence and Kristina Dodge College of Film and Media Arts
Rona Edwards Bloom
Office Location:
California Institute of the Arts, Bachelor of Fine Arts in Fine Art

Rona Edwards, a graduate of California Institute of the Arts, was Vice President of Creative Affairs for Emmy-winner John Larroquette (Night Court), Academy-Award Winner Michael Phillips Productions (Close Encounters Of The Third Kind) and Emmy-winning Producer Fern Field (Monk) before becoming an independent producer. She Co-Produced or Exec Produced One Special Victory (NBC) starring John Larroquette, The Companion (USA/SCI FI CHANNEL), I Know What You Did (ABC), Out Of Sync (VH1), Blind Trust for Lifetime and Der Morder Meiner Mutter (Sat.1/Studio Hamburg) for German tv. She set up Matchmakers at Warner Bros. features based upon an article she found. Recently, she produced a series of movies (Killer Hair and Hostile Makeover) based upon books she optioned, subtitled "Crimes of Fashion," which aired on the Lifetime Movie Network. Working on a number of documentaries including Military Nurses: They Did the Best They Could, which examines war through the POV of nurses, and Unforgettable, written and directed by Eric Williams (Mad City) which tells the story of his brother who has a Superior Autobiographical Memory, she executive produced the awarding-winning doc, Selling Sex In Heaven, which won the Beyond Borders Award, the Juror's Award at the Big Bear Lake International Film Festival, and aired on the CBC in Canada. More recently, it was screened for Unifem (United Nations Women) in Singapore. Edwards has had projects made and/or in development with many of the major networks and studios including a script deal at ABC, movies at CBS, ABC, NBC, Hearst Entertainment, VH1, HBO, Phoenix Pictures, Edward R. Pressman, Lifetime, Motor City Films, Warner Bros., Alan Landsberg Productions, The David Wolper Organization, Lifetime, Incendo Media, All Girl Productions and Wilshire Court, to name a few.

With Monika Skerbelis, a former VP at Universal Pictures, she co- wrote the critically acclaimed book, I Liked It, Didn't Love It (Screenplay Development From The Inside Out!), the quintessential book of the development process used at universities worldwide, which is now available in its 2nd edition online and at bookstores everywhere. Their next book to be published by Michael Wiese Publishing (MWP), The Complete Filmmakers Guide to Film Festivals (An all access pass to launching your film on the festival circuit) is due out on the shelves in 2012. Edwards and Skerbelis are also the founders of ESE Film Workshops Online, a series of global online classes that teach the ins and outs of the film industry. Classes include: Creating a Production Company, Maneuvering Film Festivals, Screenplay Development from the Inside Out, Finding & Developing New Ideas, Starting a Film Festival, Basic Screenwriting from the Inside Out, Basic Screenplay Format with more classes being added every year.

In addition to lecturing and giving keynote speeches on film all over the world, Edwards has been a juror at numerous film festivals and served on panels at various writing, film and festival events. She is also a lifestyle columnist for the Los Feliz Ledger and a contributing writer to "Produced By," the official magazine of the Producers Guild of America. Her column, "Rona's Reel Take," appears in the New York quarterly, "The Neworld Review," where she rants about the film biz. Edwards divides her time between Los Angeles and Singapore where she is a Professor at Chapman University's Singapore teaching screenwriting, creative producing & development, and Overview of New Media.

Recent Creative, Scholarly Work and Publications
Produced "Unforgettable" A documentary on a year in the life of a Human Google - a man who has what has been deemed an autobiographical memory. He can remember every day of his life.
"Stanley Kramer: 100 Years Young and Still Influencing"- Article celebrating the centennial birth of the iconic producer/director for Produced By magazine
Column for new upstart -ShowbizCentral - 4 part series "Film Festivals: The Cannes Do and Tell U Right Approach(tips for a successful festival experience)"
"The Complete Filmmaker's Guide to Film Festivals" published by Michael Wiese Publishing in April 2012
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
Guest Television Appearance Connie Martinson Talks Books to discuss "The Complete Filmmaker's Guide to Film Festivals"
Radio Interview at 938Live in Singapore on Creative Producing, Film Festivals, and teaching in Singapore at Chapman University.
"The Complete Filmmaker's Guide To Film Festivals" Michael Wiese Publishing to be published April 2012
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
2010 “For Love Of Liberty,” Produced By magazine. Feature article on the PBS documentary and its creators about black soldiers in the military, Interviewed producers and filmmakers Frank Martin, Hilly Elkins and Richard Shull
“ Harvey Weinstein & Marc Platt – The Story of Nine,” Produced By magazine. Interviewed Harvey Weinstein and Marc Platt on the making of the musical Nine.
columnist for The Los Feliz Ledger, contributing columnist
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
"I Liked It, Didn't Love It (Screenplay Development From The Inside Out)" Revised 2nd edition 1st Edition published by Lone Eagle, 2005
“Tips on Maneuvering Film Festivals.” - Moviemaker magazine
Morton Books
“The Women of Odd Lot have ‘The Spirit’ And What It Takes,” Produced By magazine.
“Evolution of a Chapter – The San Francisco Producer’s Guild Comes of Age,” Produced By magazine.
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
Columnist for The Los Feliz Ledger, contributing columnist