» Rona Edwards Bloom

Lawrence and Kristina Dodge College of Film and Media Arts
Rona Edwards Bloom
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A graduate of California Institute of the Arts, RONA EDWARDS was VP of Creative Affairs for Emmy-winner John Larroquette, Academy Award-winner Michael Phillips, & Emmy-winning Producer Fern Field before becoming an indie producer. She co-produced and/or Executive Produced One Special Victory  (NBC) starting Larroquette, The Companion (USA/SCIFY CHANNEL) directed by Gary Fleder, I Know What You Did (ABC) starring Rosanna Arquette,  Out of Sync (VH1) starring Gail O'Grady and Der Morder Meiner Mutter  (Sat.1/Studio Hamburg) for German Television.  She set up Matchmakers,  a feature at Warner Bros based upon an article she found as well as the movie, Blind Trust, which aired on LIfetime Television.  She produced a series of movies for Lifetime based upon a book series she optioned, subtitled, "Crimes of Fashion" by Ellen Byerrum.  The first two books,  Killer Hair and Hostile Makeover  aired on the Lifetime Movie Network.  She has also produced award-winning documentaries including Unforgettable: The Memorable Adventures of the Human Google, written and directed by Eric Williams (Mad City, Out of Sync), which tells the story of his brother who has what is called hyperthymesia - the autobiographical ability to recall every day of his life. She executive produced the award-winning documentary, Selling Sex in Heaven, which won the Beyond Borders Award for documentary film, was presented at the UN Women's International Film Festival, received the jurors' award at the Big Bear Lake International Film Festival, and aired on the CBC. She has served as a film consultant and story editor for numerous film commissions and production companies in the U.S. and around the world including Film Victoria, Screen Queensland, Stewart-Hall Productions, Enjoy Entertainment in Australia and Pilgrim Pictures in Singapore.

Edwards has had projects made and/or in development with many of the major networks and studios including a script deal at ABC, movies at CBS, ABC, NBC, Hearst Entertainment, VH1, HBO, Phoenix Pictures, Edward R. Pressman, Lifetime, Motor City Films, Warner Bros., Alan Landsberg Productions, The David Wolper Organization, Lifetime, Incendo Media, All Girl Productions and Wilshire Court, to name a few.

With Monika Skerbelis, a former VP at Universal Pictures, Edwards wrote the critically acclaimed book,"I Liked It, Didn’t Love It (Screenplay Development From The Inside Out!)", the quintessential book on the development process now in its 2nd edition (a 3rd edition will be published for Fall 2015), and "The Complete Filmmakers Guide to Film Festivals (Your All Access Pass to Launching Your Film on the Festival Circuit)," which are used as textbooks at various universities and colleges worldwide. Edwards and Skerbelis are also the founders of ESE Film Workshops Online, a series of global online classes that teach the ins and outs of the film industry not necessarily taught in film school. Classes include: Creating a Production CompanyManeuvering Film FestivalsScreenplay Development from the Inside Out,Finding & Developing New Ideas, Starting a Film Festival, Basic Screenwriting from the Inside OutBasic Screenplay Format, Elements of Structuring the TV Drama, with more classes being added every year. (www.ESEntertainment.net)

In addition, Edwards was full time faculty and Assistant Professor at Chapman University Singapore’s Dodge College of Film & Media Arts, teaching Creative Producing & Development, Screenwriting, Transmedia Producing for Creative Producers, Producing for TV & more, and is currently developing several books, true-life stories, animation and fictional tales into feature films and television projects. 

Recent Creative, Scholarly Work and Publications
Produced "Unforgettable" A documentary on a year in the life of a Human Google - a man who has what has been deemed an autobiographical memory. He can remember every day of his life.
"Stanley Kramer: 100 Years Young and Still Influencing"- Article celebrating the centennial birth of the iconic producer/director for Produced By magazine
Column for new upstart -ShowbizCentral - 4 part series "Film Festivals: The Cannes Do and Tell U Right Approach(tips for a successful festival experience)"
"The Complete Filmmaker's Guide to Film Festivals" published by Michael Wiese Publishing in April 2012
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
Guest Television Appearance Connie Martinson Talks Books to discuss "The Complete Filmmaker's Guide to Film Festivals"
Radio Interview at 938Live in Singapore on Creative Producing, Film Festivals, and teaching in Singapore at Chapman University.
"The Complete Filmmaker's Guide To Film Festivals" Michael Wiese Publishing to be published April 2012
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
2010 “For Love Of Liberty,” Produced By magazine. Feature article on the PBS documentary and its creators about black soldiers in the military, Interviewed producers and filmmakers Frank Martin, Hilly Elkins and Richard Shull
“ Harvey Weinstein & Marc Platt – The Story of Nine,” Produced By magazine. Interviewed Harvey Weinstein and Marc Platt on the making of the musical Nine.
columnist for The Los Feliz Ledger, contributing columnist
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
"I Liked It, Didn't Love It (Screenplay Development From The Inside Out)" Revised 2nd edition 1st Edition published by Lone Eagle, 2005
“Tips on Maneuvering Film Festivals.” - Moviemaker magazine
Morton Books
“The Women of Odd Lot have ‘The Spirit’ And What It Takes,” Produced By magazine.
“Evolution of a Chapter – The San Francisco Producer’s Guild Comes of Age,” Produced By magazine.
Columnist for The Neworld Review, “Rona’s Reel Take,” a 1,200-word ongoing column on film and media.
Columnist for The Los Feliz Ledger, contributing columnist