Dr. Riva Tukachinsky
- Office Location:
- Doti Hall 204
- Office Hours:
- Fall 2015: Tue./Thu. 9:30 - 11 a.m.; Wed. 9:30 a.m. - 12:30 p.m.
- (714) 516-4685
- Max Stern Academic College of Emek Yezreel, Bachelor of Arts
Haifa University, Master of Arts
University of Arizona, Ph.D.
- Dr. Riva Tukachinsky (Ph.D., University of Arizona) is an assistant professor in the Department of Communication Studies at Chapman University in Orange, CA. Her research interests include cognitive and emotional processes underlying media effects. Specifically, she is interested in involvement with characters and information processing in the context of media effects on social stereotypes, psychological well being and health.
Processing of media content
Dr. Tukachinsky uses psychological models of perception, information processing and organization to advance understanding of the ways in which media consumers understand information in the media, and how these processes ultimately lead to effects on attitudes and beliefs. For example:
- Tukachinsky, R. H., Mastro, D. & King, A. (2011). Is a picture worth a thousand words: The effects of visual versus verbal race-related exemplars on attitudes and support for social policies. Mass Communication and Society,14, 720-742.
- Mastro, D., & Tukachinsky, R. H. (2011). Exemplar versus prototype-based processing of media content and the influence on racial/ethnic evaluations. Journal of Communication, 61, 916-937.
Involvement with fictional narratives and characters
While watching a movie or reading a novel, many individuals might experience powerful emotions such as intense fear, profound happiness and deep sadness in response to events and characters viewers know to be unreal. Dr. Tukachinsky’s research examines the antecedents of these experiences and their consequences for media effects:
- Tukachinsky, R., & Tokunaga, R. S. (2012). The effects of engagement with entertainment, Communication Yearbook, 37.
- Tukachinsky, R. H. (2010). Para-romantic love and para-friendships: Development and assessment of a multiple-parasocial relationships scale. American Journal of Media Psychology, 3(1/2), 73-94.
Teaching (Graduate and undergraduate classes)
Mass communication theory
- Recent Creative, Scholarly Work and Publications
Tukachinsky, R. H., & Mastro, D. (2015). Journal of Social Issues. Special Issues on the topic of: Media representations of race and ethnicity: Implications for identity, intergroup relations, and public policy.
Tukachinsky, R. (2013). Parasocial relationships. In M. S. Eastin (Ed.), Encyclopedia of media violence. (pp. 278-282). Sage Publications.
Tukachinsky, R. (2014). Experimental manipulation of psychological involvement with media. Methods and Measures in Communication, 8, 1-33.
Tukachinsky, R., & Tokunaga, R. S. (2013). The effects of engagement with entertainment, Communication Yearbook, 37, 287-322.
Mastro, D., & Tukachinsky, R. H. (2012). Cultivation of perceptions of marginalized communities. In M. Morgan, J. Shanahan & N. Signorielli (Eds.), The cultivation differential (pp. 38-60). Peter Lang Publishing.
Tukachinsky, R. H. (2011). Para-romantic love and para-friendships: Development and assessment of a multiple-parasocial relationships scale. American Journal of Media Psychology, 3(1/2), 73-94.
Tukachinsky, R., Mastro, D., & King, A. (2011). Is a picture worth a thousand words: The effects of race-related visual versus verbal race-related exemplars on attitudes and support for social policies. Mass Communication and Society, 14(6), 720-742.