Dr. Noel Murray
Associate Professor, Director, Walter Schmid Center for International Business
The George L. Argyros College of Business and Economics
Expertise: Consumer Culture Theory; Cross-Cultural Marketing; Global Advertising;
Office Location:
Beckman Hall 307H
- Education:
- University of Limerick, Bachelor of Business Admin
University of Bridgeport, Master of Business Admin.
The Pennsylvania State University, Ph.D.
Biography
Director of the Walter Schmid Center for International Business and Associate Professor of Marketing. Ph.D., Penn State University. Dr. Murray’s areas of expertise include international marketing, cross-cultural issues in marketing communications and global advertising strategy. His research has been widely published in leading academic journals including, Journal of Personality & Social Psychology, Academy of Management Journal, Journal of Advertising and Journal of Public Policy & Marketing. His research on advertising disclosures has been profiled in The Los Angeles Times. Dr. Murray currently serves as Associate Editor of the Journal of Global Marketing and Associate Editor of the Journal of Modelling in Management. Professor Murray has more than 40 peer reviewed publications. His business affiliation experience includes Digital Computer, Inc., Irish State Merchant Bank, Apple Computer and Bank of Ireland.
Recent Creative, Scholarly Work and Publications
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Murray, Noel (2023) “A Character Ethics Approach to Purpose Washing in Financial Services Advertising: The Case of One Good Thing Advertising Campaign.” in International Journal of Management, Marketing, and Decision Sciences, (Winter), Volume 3, p 78 – 92.
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Murray, Noel (2020), “A Multimodal Analysis Using an Exemplar from Japanese Television Advertising,” Athens Journal of Mass Media and Communications, 7, 1-15.
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Murray, Noel (2019). “Xich Lo: Economies in Transition and the Appropriation of People, Products and Situations in the Service of Shadow Markets of Post Doi Moi Ho Chi Minh City” in Proceedings of the Western Decision Science Institute, 48th Annual Meeting, March 5-10. Ruby Princess, Los Angeles, CA, USA
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Murray, Noel (2018) “The Role of Familismo in Dominican Advertising: The Case of Mistolin,” in Proceedings of IABPAD Conference, Orlando. January.
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Murray, Noel (2018). “Indexical Relations in Japanese Advertising: The Case of Yamaki”. WDSI Conference. Kauai, April 3-6.
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Murray, Noel (2017), "GoT Belfast? How a Television Epic about a War-Torn Land was Employed to Rebrand Northern Ireland “Lead book chapter in Global Place Branding Campaigns across Cities, Regions, and Nations. Pages 1 – 24. Published by IGI Global.
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Murray, Noel (2017), “The Financial Services Industry and Society: The Role of Incentives/Punishments, Moral Hazard, and Conflicts of Interest in the 2008 Financial Crisis,” Journal of Economics, Finance and Administrative Science, forthcoming.
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Murray, Noel (2017), "GoT Belfast? How a Television Epic about a War-Torn Land was Employed to Rebrand Northern Ireland “Lead book chapter in Global Place Branding Campaigns across Cities, Regions, and Nations. Pages 1 – 24. Published by IGI Global.
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Murray, Noel (2016) “Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance.” Proceedings of the Academy of Marketing Science Conference, Orlando, May 18th – May21.
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Murray, Noel (2015) “The Role of Moral Hazard and Incentives in the Investment Banking Industry Prior to the Great Recession of 2008.” Proceedings of the Western Decision Sciences Conference, Maui, April 2015.
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Murray, Noel, Manrai, Ajay, & Manrai Lalita (2015)”Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign,” International Journal of Business & Economics, Vol 14, No. 1, p7- 22.
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Murray, Noel (2015) “The Role of Academic Economists and the Business Media Leading Up to the Great Recession: A Conflict of Interest and “Deep Capture” Perspective” Journal of Business Leadership. p60-66.
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Murray, Noel, Manrai, Ajay, & Manrai Lalita “Memetics, Memes and Marketing: A State of the Art Review and Lifecycle Model” Ch. 18, p331-347. The Routledge Companion to the Future of Marketing (Routledge Companions in Business, Management and Accounting) Hardcover – January 6, 2014
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Murray, Noel (2014) “The Role of Academic Economists and Business Media Leading up to the Great Recession: A Conflict of Interest and Deep Capture Perspective,” in Proceedings of Applied Business and Entrepreneurship Association International (ABEAI) Conference, Hawaii, November 19-23, 2014.
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Murray, Noel (2014). “The Rise and Fall of the Hummer Class: Narrative Strategies in the Construction of an Identity Myth.” Innovative Marketing, Volume 10, Issue 1, 23-31.
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Murray, Noel (2013) . “A Lifecycle Model of Memes in Advertising”. Proceedings of the Western Decision Sciences Conference in Long Beach, California, March 2013
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Murray, Noel (2011). Proceedings of the International Management Development Association, July 3-7, Poznan, Poland. Eds. Erdener Kaynak and Talha Harcar. “The Reception of Economic Globalization in Post Doi Moi Vietnam: A Textual Analysis of Two Films.” p499-506.
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Murray, Noel (2009) "A Metaphorical Analysis of CNN Media Discourse Relating to China/USA Trade," in The Global Studies Journal, Volume 2, Number 1, p 1-9.