Dr. Mohammad Zia
Assistant Professor
The George L. Argyros College of Business and Economics
Expertise: Marketing; Game Theory; Empirical Modeling; Competitive Strategy; Quantitative Models; Search-Based Advertising;
Email: zia@chapman.edu
- Education:
- Sharif University of Technology, Bachelor of Science
Sharif University of Technology, Master of Business Admin.
The University of Texas At Dallas, Ph.D.
Recent Creative, Scholarly Work and Publications
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Kuksov, Dmitri, and Mohammad Zia. "Benefits of Customer Loyalty in Markets with Endogenous Search Costs." Management Science 67.4 (2021): 2171-2190
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Zia, Mohammad, and Ram C. Rao. "Search advertising: Budget allocation across search engines." Marketing Science 38.6 (2019): 1023-1037.
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Kuksov, Dmitri, Ashutosh Prasad, and Mohammad Zia. "In-Store Advertising by Competitors." Marketing Science 36.3 (2017): 402-425.