Mr. Gregg Arends
- Marquette University, Bachelor of Science in Business
Northwestern University, Master of Business Administration
- Gregg Arends holds an MBA from Kellogg at Northwestern University with a focus in Marketing and Management Policy. Arends attended Marquette University for his undergraduate degree and graduated with a B.S. in Business and a minor in Spanish. He has over 18 years of extensive marketing experience. His background includes consumer marketing on both the client and agency sides. Arends led first the international and then domestic marketing of Jim Beam bourbon, leading the 200-year-old brand to record-breaking profits. He has worked with a wide variety of companies, brands and industries including Jim Beam, Knob Creek, ConAgra, Speed Queen, Nissan, and Hansen’s Natural.
Prior to starting BrandPro Marketing in 2009, Arends was Vice President of Marketing for five years at Hansen Beverage Company – Fortune Magazine’s 2nd fastest-growing company in the US in 2006 and 2007. In 2009, he formed BrandPro, a marketing consulting and beverage brokerage business and is currently working on a variety of new product development, marketing and channel strategy projects with Sambazon Acai juice, Fitness Edge protein drink, Talon Energy drink, BrandPro’s own Tongo coconut water and other confidential private label products. His BrandPro team and he are also in the process of launching an innovative trial-generating marketing tool, the “Love It or Free” guarantee.
Arends has been a featured speaker at the PromoExpo, Experiential Marketing Summit and Whole Foods Marketing Conference. In 2010, he appeared as a natural beverage expert on The History Channel’s Modern Marvel’s “Soft Drink” episode. Arends has taught undergrad and MBA marketing classes including strategy, international marketing, brand management, promotions and advertising, and consumer behavior.
Arends is eager to continue to share his business knowledge and experience with the next generation of marketing gurus, business leaders and entrepreneurs. He currently resides in Irvine, CA and enjoys international travel, cooking, fine wines, reading science fiction, snorkeling, hiking and brand-building.