»PR Campaign: Smart Solar
- Campaign Components
Change the way Californians think about their energy needs and identify Smart Solar as an industry leader in home solar solutions. Build Smart Solar’s brand identity as a leader in customer service and a provider of quality products to valued consumers.
A thorough market analysis of price, product, promotion and place. Identification of key markets. Development of a new logo, new positioning strategies, and a campaign to drive traffic to the company website. Development of a complete media plan, with a focus on online strategies and tactics, and partnerships and promotional elements as well as event marketing.