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Chapman University

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Scholarships at Chapman
Are you scholarship material? See how you might qualify for a hefty merit award!
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innovative programs that complement and supplement the world-class offerings of Chapman University's undergraduate and graduate degree programs.
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Dodge College
Student Work Showcase
PR, Advertising, and Entertainment Marketing Campaigns
PR Campaign: Smart Solar

»PR Campaign: Smart Solar

Challenge
Campaign Components

Change the way Californians think about their energy needs and identify Smart Solar as an industry leader in home solar solutions. Build Smart Solar’s brand identity as a leader in customer service and a provider of quality products to valued consumers.
A thorough market analysis of price, product, promotion and place. Identification of key markets. Development of a new logo, new positioning strategies, and a campaign to drive traffic to the company website. Development of a complete media plan, with a focus on online strategies and tactics, and partnerships and promotional elements as well as event marketing.