»PR Campaign: Alzheimer’s Association

"What if you weren't able to remember..."

Core Problem: If the Alzheimer’s Association Orange County chapter is unable to engage and promote awareness among a younger demographic, it will not be able to meet the needs of the growing Orange County Alzheimer’s population.

Goal: To promote awareness and education about Alzheimer’s disease among high school students, college students and young professionals in order to ensure long term support for the Alzheimer’s Association Orange County Chapter.