»Branding & Logo Guidelines
- CU Messaging
- Logo Standards
- CU Color Palate
It is important for members of the Chapman community to be consistent with University messaging when talking with individuals who are not associated with the University. For that reason, we have prepared these guidelines to define what Chapman's messages are.
*Remember that interactions with the press should be funneled through SMC.
- Chapman University provides an extraordinary educational experience that qualifies graduates in a remarkable way to be successful in their communities, their lives and their careers.
- We are providing a learning environment that rivals the best available anywhere. This environment reflects a return to academic values that emphasize academic rigor, applied knowledge, collaboration and creativity.
- We are increasingly attracting a caliber of students who could attend any highly ranked university — but choose to come to Chapman University.
- The ranks of our faculty include winners of Nobel prizes, the National Medal of Science, and other prestigious awards. Unlike many institutions, Chapman's extraordinary faculty teach and interact with undergraduates on a regular basis.
- Chapman alumni are increasingly assuming leadership roles in their communities and careers.
- Our history emphasizes the pursuit of excellence. We are continually striving to reach higher, do more, be better. Our culture is one of aspiration and achievement.
- We are an optimistic, enthusiastic and goal-oriented community, reflecting the pioneering spirit of our founders and early alumni.
- Creativity = manifest in film and media arts, creative writing, art and design, performing arts; creative approaches to science, business and educational studies; creativity in our interdisciplinary approach to teaching.
- Problem-solving = manifest in experiment-based business education, ESI, law, sciences (earth/environment, computational, food), humanities (religion, philosophy, history), psychology; existing research programs; and our focus on applied research.
- Collaboration/Interdisciplinarity = manifest in our joint degrees, our willingness to work across disciplines, and our historic emphasis on holistic education.
- Pacific Rim strengths = existing programs, agreements, or exchanges in Korea, Singapore and New Zealand; opportunities in China; dual-language writing program; language programs; international studies.
The logo is the university symbol and should appear on all university communications. The logotype is a custom typeset form of the Chapman University name. The lettering in the logotype should never be reset. The size and spacing relationship between the logotype and the logo have been carefully considered and should not be altered in any way. No typeface should be substituted. This logo is the only one to be used by the university, replacing all previous logos and symbols. Logos for colleges, school, departments, centers, or any other university organizations or activity should not replace the university logo, as this will detract from the university identity.
Although it is acceptable to use the window logo without the logotype, they should be used together whenever possible. There are two acceptable positions of the logotype relative to the logo. (See above.)
Always use the official logo and logotype art. Never attempt to re-draw or recreate the logo. Whenever possible, use an electronic file of the logo rather than copying it from a logo or printed piece. Do not take the logo from the internet. Request a file from publications to maintain clarity of the Chapman identity.
The Meaning of the Logo
The Chapman University window logo was created in 1991 when Chapman College became Chapman University. Under the direction of newly named president James L. Doti, the publications office designed the window logo using elements from Chapman’s old World Campus Afloat logo.
The Chapman University window logo is a stylized depiction of the window of Memorial Hall. It represents the institution’s mission of enlightenment.
The original three-window logo for Chapman University was updated in 1996 to a single window. Use of the three-window logo is no longer allowed. The single window logo is the officially recognized symbol of Chapman University.
The Chapman University window logo and the Chapman University seal should not be used in the same visual field or page.
In general, the logo/logotype can appear in PMS 202 (red) or black. When the logo is used smaller than 1/4" the “open window” should be used. (See 4,11)
The guidelines for usage of the logo/logotype follow:
- The logo/logotype should not be placed on top of other type or imagery.
- The logo/logotype should not be positioned at an angle.
- Never distort the logo/logotype or change its proportions.
- Never crop the logo/logotype or bleed it off the edge.
- The university seal and logo/logotype should not appear in close proximity.
- The logo/logotype should never be combined with any trademark, logo, etc.
- Never add a border, decorative embellishment or titles to the logo/logotype.
- The logo should not be used smaller than 1/4" x 1/4".
- The logotype should never be used smaller than 1/4" height.
The official colors of Chapman University are cardinal and gray. The university color palette is comprised of two primary and seven secondary colors. The most important colors in the palette are PMS 202 cardinal and PMS 429 gray. When designing for applications limited to two colors, use PMS 202 and a secondary of your choice, or black. When developing a series of communication pieces, the colors below can be used to differentiate categories.
* Metallic inks cannot be reproduced in 4-color or the web. The closest equivalent is given.