Event Planning Guide

»26. Chapman Name, Logo and Official Building Names

There are several policies and restrictions regarding the use of the Chapman University name, logos and building names.

GENERAL

  • Only university departments/offices and recognized student organizations can use the Chapman name and logo.
  • Only approved university names and logos can be used on publicity materials.
  • Work with Strategic Marketing and Communications when creating any logos to avoid trademark infringement.

USE OF CHAPMAN UNIVERSITY NAME AND BUILDING NAMES

  • The Chapman name should always come first (example: if referencing the Dodge College, one should write the Chapman University Lawrence & Kristina Dodge College of Film and Media Arts)
  • When using the name of a building on campus, the official name must be used – please consult the Facilities Directory Naming Protocol (example: if referencing the Law building one must write Donald P. Kennedy Hall).

USE OF CHAPMAN UNIVERSITY LOGO

  • The Chapman name and logo should never be copied or downloaded from the Internet for use on publicity.
  • Departments/offices and recognized student organizations should contact the Publications and Creative Services office to get an authorized copy of the logo – Publications will verify that it is being used appropriately prior to providing a copy of the name and logo, so this should be done well in advance of any printing deadlines.

RESTRICTED USE OF LOGOS

  • The Chapman University athletics logo is restricted to the use of the athletics department only.
  • Recreational organizations (such as sports organizations) cannot use Chapman’s name at any time unless recognized by the university as an official Chapman NCAA or club sports team.

For more information about the use of logos and the Chapman name reference the Strategic Marketing and Communications website.

CHAPMAN UNIVERSITY OFFICIAL COLOR PALATE

CU color palate

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Contact

Strategic Marketing & Communications
(714) 997-6661