»Public Relations & Advertising Undergraduate Application

The following items must be submitted to be considered for admission to the Public Relations & Advertising program:

• Common Application
• Dodge College Supplemental Materials*
  • Dodge College Essay
  • Major Requirement Essay
  • Creative Resume
  • Letters of Recommendation (1)

* Please note: All written essays, and the creative resume, will need to be uploaded to the Common Application in one word document

Supplemental Materials for 2012/2013

Dodge College Essay

Prompt: Describe something that you are passionate about. How could you use the art of storytelling to share or pursue your passion? How has this passion influenced who you are and what your goals are in life? 

Formatting: One (1) page maximum in length. 12pt. Times New Roman Font. Single-spaced okay. One inch margins. In the header, please label this as “Dodge College Essay” and include your full name and the last 4 digits of your Social Security #.

Major Requirement Essay

Prompt: In no more than two (2) pages, describe a public relations or advertising campaign that you found particularly effective or offensive. Examine the overall goal or message of the campaign, how that message was delivered, and if you feel the campaign was successful. You may choose to examine a campaign you have organized or in which you were a participant.

Format: Essays should be typed, single-spaced, 12 pt. Times New Roman font, one-inch margins on all sides. In the header on the left-hand side, write “Dodge College Major Requirement, page #” and on the right-hand side put your full name and the last four digits of your SSN. Remember to title your essay. 

Creative Resume

Provide a one-page (max.) resume highlighting 5-7 pieces of what you consider to be your best creative work. These projects should demonstrate your ability to convey a story or message through creative, artistic or technical talents. As we are only asking for a limited number of projects, include more recent items and projects in which you were the driving force or had a leadership role. These can include class assignments, projects from jobs or internships, or your personal hobbies and freelance work. Please note you are NOT to submit any actual materials from this resume at this time.  Please use the following format when structuring your resume:

• Title: title of the project (length of project if applicable)
• Source and Date of Creation: You may write “freelance” if it was something you did on your own.
• Description of item: An in-depth description of the piece, the inspiration or objective, and your specific role in its creation. Also list any awards or special recognition you may have received for the piece.

Example

Articles for the School Newspaper

Journalism I class, 2008

I wrote several feature articles on various topics from the constant flooding of the men’s bathroom to vandalism on campus. I also did a film review for every issue. I helped with the    layout of the paper as well as selecting the final photographs.

Letter of Recommendation

This letter of recommendation should be completed by a person who can discuss your creative strengths. Examples of appropriate people to write this letter on your behalf are art, drama, film/TV, or journalism teachers or a boss or supervisor from a job, internship, or volunteer project where your duties included something of a creative nature. Please provide us with only one (1) letter of recommendation. Click here for the letter of recommendation form that you need to give to your recommender to include with his or her letter.

All documents (including the department supplement) must be uploaded to The Common Application by the given deadlines. Late applications are only reviewed on a space available basis. Undergraduate deadlines (including international students) are as follows: 

FOR SPRING 2013:

• Regular Admission: October 15

FOR FALL 2013:

• Freshman Early Action (non-binding): November 1
• Freshman Regular Admission: January 15
• Transfer Regular Admission: March 15

Early Action Applicants: End of December through January

*For Film Production: End of December through February

Regular Deadline Applicants: Beginning of March through April

Fall Transfers: Mid-May and June

Spring Transfers: Mid-November and December

All transcripts from all high schools attended, as well as any college work must be submitted to the main Chapman Admissions Office:

Office of Admissions

1 University Drive

Orange, CA 92866

All test scores (SAT, ACT, TOEFL – for International students) must be submitted to the main Chapman Admissions Office